Your Local Bike Shop
Founded in 1985, and in its third location, Rainbow Cycles is a small family owned bike shop, located in downtown Southern Pines, NC. Our staff is dedicated to providing the Sandhill's area with the best cycling experience possible. Owners John & Elizabeth Mueller are both avid road, mountain and gravel bike riders. Stop in and talk to them or the friendly staff and you will see the passion they have for all things cycling!
We believe that bikes offer a simple solution to many of our communities’ complex problems. Bikes are great for your personal health and for the health of our environment. Bikes can help you save money on transportation, and bikes can provide you with endless miles of fun with your family and friends.
We proudly serve all types of cyclists, including new and veteran riders, road and mountain aficionados, and recreation and transportation cyclists. Whether you prefer to shop on our website or to come visit us, we’re here to help you with all of your cycling needs. Learn more about what makes us unique, and visit us today to meet our friendly staff and experience our incredible product selection.
Why Shop With Us?
From professional bike repair and fitting services to top cycling products at exceptional prices, we've got you covered.
Quality & Value
We sell products from the best bicycle brands in the world. We offer great value to our customers through competitive pricing, quality products, and superior customer service.
We aren't your average bike shop. Our staff is helpful and crazy about cycling. We listen to your needs and work hard to help you find precisely the right products for you.
Low Price Promise
If you find the same product in stock locally for a lower price within 30 days of your purchase, we’ll happily credit you the difference. Get the best products at the best price.
Browse Our Bike Selection
Find your dream bike today and visit us for a test ride. We'll ensure that you're on the right bike to meet your needs and the right frame size for a comfortable, safe cycling experience.